Services

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Editorial Content Strategy

Voice and Tone Rubric | Style Guide | Content Calendar | Content KPIs | Campaign Framework
These tools are the core of my work. They unlock the potential of your business and enable you to create, maintain, and scale your content to support your evolving needs.


Content management looks like lots of Excel sheets, but if you publish any kind of content, it’s really powerful.

Content management looks like lots of Excel sheets, but if you publish any kind of content, it’s really powerful.

Content Management

Content Audit | Data Models | CMS Migration | Taxonomy | Site Structure | Tagging | Search Design
Effective content aligns with the needs of your users, your team, and your business. I work with you to improve how your content is stored, managed, and presented to make it easier for everyone.


Three email campaigns I developed: an activation series for new users, a weekly lifestage email, and a weekly newsletter with timely content and interactive elements.

Three email campaigns I developed: an activation series for new users, a weekly lifestage email, and a weekly newsletter with timely content and interactive elements.

Audience Development

Email | Social | Video | SEO
Great content doesn’t magically find audiences. With actionable strategies and campaigns, I connect the right content to the right audience at the right stage in their journey.


[Your Project Here]

I love collaborating with teams of all sizes to elevate their content and create unforeseen opportunities. Email me with the details of your project, business, and timeline.


Tools

Where would we be without our favorite tools? Lost and ineffective. Here are some of the tools that I use and love.

Content Management Systems (CMS)
Contentful | WordPress

Email
SendWithus | SendGrid | Mailchimp | Litmus | ReturnPath

SEO
Google Webmasters | SEMRush | Moz | Screaming Frog

Analytics
Google Analytics | Tableau | Heap | Periscope

Research
TypeForm | SurveyGizmo | UserTesting.com | Validately

Design and Layout
Adobe Photoshop | Adobe InDesign

Video
YouTube | VidIQ | Frame.io

Project Management
Asana | Trello | Slack